What a $1,200 to $3,300 monthly website package includes, hour by hour

What does each plan cost, all in?

Essentials is $1,200 a month with a $2,500 setup fee. Growth is $2,400 a month with a $5,200 setup fee. Signature is $3,300 a month with a $6,500 setup fee. Each has a 3-month minimum, then runs month to month. Your own software, card fees and ad spend are billed to you directly.

Totals are plain arithmetic: setup plus monthly fees. The setup fee is paid half when you sign and half at launch; monthly fees are paid in advance on the 1st. Prices hold until our next quarterly price review; if they change, they change for new agreements, and current clients get 30 days' written notice.

What do the director hours cover?

They are the studio director's own time: the first call, sign-offs, on-site photos and video, and any step that needs your card or a login you grant. Essentials includes about 3 hours a month, Growth about 6.5 and Signature up to 9.5. Building, writing, listings and reports are studio work on top of those hours.

• Essentials, about 3 hours: the relationship with you, sign-offs, and any step that needs your card or a login you grant.
• Growth, about 6.5 hours: the same, plus a photo half-day each quarter.
• Signature, up to 9.5 hours: the same, plus a photo half-day every month, an on-site strategy review each quarter, and dropping off samples to the corporate and catering list.

The hours are published as approximate. They count the director's time only: emails, listings, pages and reports are studio work and are not drawn from them.

What happens every week?

Every Monday you get a short digest of orders, top items, sold-out times, sign-ups and reviews, plus one change to try. Approvals for campaigns, posts and review replies arrive together in one message. Each week we post to your Google profile, draft review replies within two business days and check your listings.

• All plans: Monday digest, one batched approval message, a weekly Google profile post, review replies drafted within two business days, listings checked.
• Growth and Signature: social posts scheduled for the week; text messages sent only inside quiet hours.
• Signature: the running ad test checked against its stop rule; follow-ups to the corporate and catering list.

Where your traffic allows, the weekly change is tested against the old version, so a bakery trying a new pickup-time note or a salon trying a shorter booking form sees whether it helped before it becomes the default.

What does Essentials deliver?

Essentials sets up measurement and a monthly report, one customer list with consent, six email flows and two campaigns a month, a complete Google Business Profile with weekly posts and review replies, live stock on your site, a 12-month seasonal calendar, and a monthly accessibility and speed check, with one named improvement each month.

• A measurement baseline taken before we change anything, so the report compares against where you started.
• Tracking of the actions that matter on your site, such as sign-ups, orders and bookings, on accounts in your name; marketing trackers load only after a visitor agrees, and your privacy policy names every one.
• One customer list: online, counter, ordering-app and QR sign-ups merged, each with its consent date and source.
• Your email domain set up so messages reach inboxes, with your postal address and a one-click unsubscribe in every marketing email.
• Six automatic emails: welcome, birthday, win-back, a post-purchase review request (Google only, never with a reward), a cart reminder and a holiday pre-order.
• Two email campaigns a month on the calendar.
• A complete Google Business Profile: hours including holidays, categories, products, an order or booking link and photos, with Apple, Bing and the directories for your trade kept in step.
• Live stock on the site: a daily reset of what's available online and sold-out items marked from your phone.
• A seasonal calendar for the next 12 months with lead times.
• A monthly accessibility and speed run, a monthly report and one "change to try" a week.

What does Growth add?

Growth adds text messages with written consent, one rewards program, work to show up in local search and AI answers with a monthly check of 20 fixed questions, 12 social posts and 4 short videos a month, a quarterly photo half-day, class and event booking with a waitlist, and four new seasonal looks.

• Text perks: written consent captured, carrier registration, quiet hours, STOP and HELP, and a confirmation text.
• Rewards: a ladder, a birthday treat, a member perk and referrals, shown to customers as one program.
• Local search and AI answers: pages that answer the questions customers ask, listings kept consistent across directories, pitches to local "best of" lists, and a monthly check of 20 fixed questions.
• Social: 12 posts and 4 short videos a month, with a photo half-day each quarter.
• Classes and events booked online with a waitlist, plus monthly listings in local event calendars. A gym's intro class or a bakery's decorating night works the same way.
• Four new seasonal looks for the site.
• On top of the Essentials monthly improvement: one new question-and-answer page a month, a quarterly "what to stop" review, and a full listing audit once a year.

What does Signature add?

Signature adds paid local ads run in accounts in your name on your card, one 30-day test at a time with a stop rule; a catering and corporate program with a 50-business target list; merch with mockups and price cards; a photo half-day every month; and a strategy review on site each quarter.

• Paid ads: conversion tracking, trackers that respect consent, and one 30-day test at a time that stops when it misses its rule.
• Catering and corporate: a page, a request form, a list of 50 target businesses, letters and follow-ups, and the director drops off samples.
• Merch: products, mockups and QR price cards.
• A photo half-day every month.
• An optional chat helper on your site that answers common questions and says plainly that it is the business's online assistant.
• A strategy review on site with the director every quarter.
• On top of the Growth extras: one new offer tested each month (a box, a bundle, a corporate pack), and once a year a fresh look at nearby competitors with a written plan for the next year.

What do you get every month, quarter and year?

Every month: a one-page report, a 30-minute review with you, an accessibility, speed and privacy check, a site backup, and one surprise improvement named in the report. Every quarter: a price check on the tools you pay for and a list clean-up. Every year: the 12-month seasonal calendar refreshed.

The monthly report covers orders, average order value, repeat rate, email and text list growth, review count and average, ad spend and return where ads run, pickup by time slot, chat questions nobody answered, and last month's change with its result. The surprise improvement is something small and real: a faster page, a better photo crop, a fixed listing, a clearer allergen line on a menu.

Each quarter, data older than 13 months is rolled into totals, and hard bounces and opt-outs are removed from your lists.

Which plan fits which business?

Pick the smallest plan that covers what you need. A bakery that needs its profile, emails and stock correct fits Essentials. A gym or salon selling classes, texts and rewards fits Growth. A restaurant with catering, or a trades business ready for paid local ads, fits Signature. We never recommend a plan past what your goals need.

If you're unsure, the plan question is usually settled by one thing you already know: whether you want classes booked online, texts and rewards (Growth), or paid ads and corporate accounts (Signature). If neither, start with Essentials and move up when there's a reason.

What is never included?

Your own software subscriptions, card fees and ad spend are billed to you directly, never through us. Anything outside a plan's checklist is a written change order with a price and a date before work starts. Each deliverable includes two rounds of changes, and every account stays in your name.

Ownership is the part we're strictest about. Your domain, hosting, analytics, forms, email and ad accounts are registered to your business, and we work as a user you can remove. If you leave, you keep everything, along with the files and a written list of every automation we set up.